Big Ad Dollars Expected to Be Spent on Wearable Tech

http://www.wearabletechworld.com/topics/wearable-tech/articles/354695-big-ad-dollars-expected-be-spent-wearable-tech.htm

and from the desk of Andrew Uerkewitz (sp?)

Piper Jaffray, one of the biggest Investment Banks in the U.S., recently projected that the market for wearable tech will hit $18 billion by the end of 2016. That is a massive jump from the $1 billion that was spent in 2012.
The firm even believes that wearable technology could surpass smartphones fairly quickly as the dominant gadget in the market. When and if that happens, ad dollars for wearable tech will skyrocket.