CEO Jason Schauble Forced Out at TrackingPoint But His Brother Stays On

This is curious. Apparently a cross section of employees were fired, typical downsizing but if it was a Board putsch against Schauble you would expect his loyalists would get the boot as well but no.  My theory, the guns were not flying off the shelf at Cabelas etc, so the company decides to retrench and reemerge to solely serve the Military Market.  Another factor is the trauma Freedom Group experienced after Sandy Hook. The murderer used a Bushmaster AR15 and that gun became the Devil's Right Hand in the Media and in the Court of Public Opinion. The first time somebody is shot from a distance, an assassination etc. would have guaranteed that the gun would be banned and everybody involved pushed through the meat grinder again.The TP XS1 not the Remington 2020 was displayed prominently by Remington at the last big Military show they did.  Maybe there is a foreshadowing of this on Oren Schauble's (Jason's Brother), Marketing Director of TP's, Linkedin Page.

"In 2012 I was brought on to manage all digital operations, public relations and marketing at VC backed startup TrackingPoint for their 2013 debut. Within 6 months after launch we had 3 million youtube views, features in every major tech publication, five figures of subscribers and outstanding online sales. I continue management of TrackingPoint's marketing efforts as we work to become the new premier company in the defense industry."