Sol Rogers, founder of visual arts agency Rewind FX and a virtual reality fanatic since childhood, toldMarketing: "It’s about quality of content, content is king, the medium doesn’t matter. If you immerse your audience [in virtual reality], it had better be bloody good because otherwise they’ll say that it was a bit naff and it made them feel a bit sick."
Rogers’ comments highlight ongoing technical challenges with current iterations of the Oculus Rift, specifically that extensive use can cause nausea. Other problems include the discomfort of wearing a hot, heavy headset, screen resolution, latency issues, and the fact the headset isn’t portable.
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