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Tuesday, May 19, 2015

They were never a very significant customer but the tech was compelling...Breaking: TrackingPoint announces financial troubles, ceases orders

The "Can't Miss" Company Missed

they never really overcame the barriers to entry they encountered. Sold as a "can't miss" rifle when the real attraction of hunting is time in the woods, stalking, pretending like you can read signs, the climactic shot, the whole atavism thing. Driving up to a blind in South Africa and being guaranteed a hit on a Cape Buffalo a thousand yards away is not exactly Ernest Hemingway material. Not to mention the backlash against trophy hunting that's growing all the time. That ditzy Texas blonde who flashed Instagrams of her jubilant over the carcass of a giraffe she shot while it was peacefully grazing did as much as anything to deglamorize the "Safari Experience" and make her the face of vanity trophy hunting.
Sold as a method of herd protection from coyote attack for ranchers and farmers there are much cheaper and more effective way of preventing attacks, llamas believe it or not. They can kick the shit out of coyotes and have a guarding instinct.
Much bigger reason more, when the Program Exec decided after testing TP PGF at Quantico that DARPA was well on it's way to a military solution (FWS) for Rapid Target Acquisition and Accuracy the jig was up, thanks TP, don't call us, we'll call you.
They used eMagin displays solely in their guns at the outset but were gradually migrating to Kopin displays to cut costs, now, as Hawk Harrelson would say "he gone."

http://www.guns.com/2015/05/18/breaking-trackingpoint-announces-financial-troubles-ceases-orders/

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