In Asia the medical sector has been especially
active for PDD. Kanellopoulos explains
how PDD has responded to an increasingly
sophisticated market in that area. “Four or five
years ago companies from the West might enter
immediately by tweaking the design of products
or perhaps dropping the price a little,” he says.
“Now the overall market picture has changed and
become more competitive – as a result of which
we are helping many companies that we serve
with upstream capabilities of contextual research
and understanding the market. China alone has
tremendous complexity and variety in the way
products are designed and engineered and the way consumers buy.”
The South East Asian market is twice the size
of Europe (over 600 million people) and covers
a huge variety of religions and cultures. As such,
it represents an excellent opportunity for PDD to
deploy its human-centred design methodologies
to help clients understand the particular needs of
consumers, patients, and users amongst all other
stakeholders in a product or serviceSuccess at January’s Consumer Electronics
Show (CES) has set the tone for the year
ahead. BlazeSpark, a consumer-orientated
night vision technology, designed by PDD for its
client eMagin (a virtual and augmented reality
technology company) was an Honoree in the
CES 2017 Innovation Awards digital imaging
product category.
The product will allow consumers to see
clean, high-resolution images in the dark by
inserting their Android phone into a case that
displays what the near infrared night vision sensor
is seeing. “Our strength is in understanding the
framing of conception and development,” reflects
Kanellopoulos. “Insight and creativity have always
been in the PDD DNA and will continue to be so.”
http://www.pdd.co.uk/media/639320/insight-driven-innovation-pdd-features-in-new-design-year-book-2017.pdf
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