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Thursday, February 16, 2017

PDD "Insight Driven", Designers of Blaze Spark, Seems they Design with Asia in Mind (Ceramic Xi'an Warriors?)

In Asia the medical sector has been especially active for PDD. Kanellopoulos explains how PDD has responded to an increasingly sophisticated market in that area. “Four or five years ago companies from the West might enter immediately by tweaking the design of products or perhaps dropping the price a little,” he says. “Now the overall market picture has changed and become more competitive – as a result of which we are helping many companies that we serve with upstream capabilities of contextual research and understanding the market. China alone has tremendous complexity and variety in the way products are designed and engineered and the  way consumers buy.” The South East Asian market is twice the size of Europe (over 600 million people) and covers a huge variety of religions and cultures. As such, it represents an excellent opportunity for PDD to deploy its human-centred design methodologies to help clients understand the particular needs of consumers, patients, and users amongst all other stakeholders in a product or serviceSuccess at January’s Consumer Electronics Show (CES) has set the tone for the year ahead. BlazeSpark, a consumer-orientated night vision technology, designed by PDD for its client eMagin (a virtual and augmented reality technology company) was an Honoree in the CES 2017 Innovation Awards digital imaging product category. The product will allow consumers to see clean, high-resolution images in the dark by inserting their Android phone into a case that displays what the near infrared night vision sensor is seeing. “Our strength is in understanding the framing of conception and development,” reflects Kanellopoulos. “Insight and creativity have always been in the PDD DNA and will continue to be so.”

http://www.pdd.co.uk/media/639320/insight-driven-innovation-pdd-features-in-new-design-year-book-2017.pdf

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